Quick View Into Thailand Tourism And The Thailand Tourism Organization
Tourism In Thailand - The Thai economy depends heavily on tourism, which accounts for around 6% of the country's GDP.
Despite recent problems, the long-term trend has been for considerable growth in the number of international visitors visiting Thailand, as well as even higher gains in tourism earnings.
The tourist industry is known for its high demand elasticity around the world, so these results are particularly impressive given not only Thailand's difficulties, but also the economic recession in many developed countries.
In 1924, the Tourism of Thailand organization was established. The State Railway of Thailand, the Ministry of Commerce, the Ministry of Transport, and the Prime Minister's Office have all had responsibilities for recruiting visitors to Thailand for the past 50 years.
The Tourism Authority of Thailand was established as a result of the importance of this business to the country.
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On March 18, 1960, the Royal Thai Government formed the Tourist Organisation, which was charged with promoting and marketing Thailand's tourism and tourist business. In 1963, it was renamed the Thailand Tourist Organization (TOT).
The TOT launched its first international tourist office in New York in 1965, and its first domestic office in Chiang Mai in 1968.
As Thailand's tourism industry grew and became more important as one of the country's top export earners, the government recognized the need to focus more on promoting and marketing the country as a tourist destination to international visitors.
The Tourism Authority of Thailand (TAT) was established after the government enacted a measure in 1979.
The TAT has evolved into a sophisticated tourism marketing organization since then. With headquarters in Bangkok, 35 offices in Thailand, and 27 offices internationally, the TAT has helped to make Thailand one of the world's most popular tourism destinations.
Thailand received 40 million tourists in 2019, placing it fifth in the world in terms of total visitors.
A ranking list that does not take into account a country's size may be meaningless.
When tourist numbers are compared to Thailand's population, the picture becomes much more comparable.
Thailand was rated 61st in the world with 0.57 visitors per inhabitant. It came in second in Southeast Asia.
Thailand's tourist industry alone brought in 15.36 billion dollars.
This amounts to about 52 percent of all foreign tourist receipts in Southeast Asia and 3.1 percent of its gross domestic product.
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The TAT is a separate legal entity with the primary goals of promoting tourism and the tourism industry, publicizing Thailand's tourist attractions, easing tourist convenience and security, promoting better understanding and relationships between people and countries through tourism, and initiating tourist facility development.
The TAT is given broad powers to carry out its core objectives under the Act, including the ability to designate tourist sites, lend and borrow money, advise, train, educate, access and compile data (from both the private and public sectors), and own, construct on, and lease real estate in Thailand and abroad.
Although the Prime Minister and the Minister of Tourism and Sports are responsible for overall ministerial oversight of the TAT, the TAT Board (the Board) plays an important role in determining TAT's directions and policies, as well as providing operational guidelines for TAT executives and monitoring budget expenditures and the outcomes of all TAT's major operations.
The Chairman, as appointed by the Minister of Tourism and Sports, the Under-Secretary for Finance, the Under-Secretary for Foreign Affairs, the Under-Secretary for Tourism and Sports, the Under-Secretary for Transport, the Under-Secretary for Commerce, the Under-Secretary for Interior, the Secretary-General of the Council of State, and the Chairman of the Tourism Council of Thailand
Board members (other than ex-officio members) selected by the Minister of Tourism and Sports (including the TAT Chairman) serve for a two-year term.
The Board has wide authority to create TAT policy, issue rules and regulations, and appoint the Governor, committees, and subcommittees (of which there were 9 in 2012).
The Governor is responsible for carrying out all TAT business in compliance with the Board's decisions, policy directives, TAT's rules, regulations, and the law.
He is accountable to the Board for all of TAT's commercial activities, and he and the Deputy Governor share authority of all personnel concerns. The Governor is authorized to speak on behalf of the TAT to third parties.
TAT has 35 local offices across Thailand.
As well as international offices in London, Frankfurt, Paris, Rome, Stockholm, Moscow, Kuala Lumpur, Singapore, Jakarta, Hong Kong, Beijing, Chengdu, Taipei, Tokyo, Osaka, Fukuoka, Seoul, New Delhi, Mumbai, Ho Chi Minh City, Dubai, Shanghai, Kunming, New York, Los Angeles, and Sydney.
Since its constitution the TAT had organize many events across all Thailand to promote the industry in the country, here are some of the most important events.
Thailand's first tourism campaign, Visit Thailand Year, was started in 1980 and was repeated in 1987. That year, the country welcomed two million visitors, producing such large sums of money that tourism became the country's leading export earner.
His Majesty King Bhumibhol Adulyadej celebrated his 72nd birthday during the Amazing Thailand campaign. It also signaled the end of the previous millennium and the beginning of the next. Furthermore, it provided Thailand with an opportunity to emphasize the importance of tourism as part of the region's recovery from the 1997 Asian Crisis.
In early 2003, the tourist business was hit by the SARS pandemic. The TAT formed a Crisis Management Committee comprising numerous tourism-related organizations, including the Association of Thai Travel Agents, the Thai Hotels Association, and Thai Airways International, to help alleviate the impact on the tourist industry.
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In 2013, Thailand received a total of 26,735,583 foreign tourists, surpassing the year's planned target of 26.1 million and indicating a 19.6% increase over the 22,353,903 international tourists in 2012. Thailand received a total of 24.77 million visitors in 2014.
TAT developed the "2015 Discover Thainess" campaign to highlight the Thai people's friendly nature and the country's rich cultural treasures, which make it a distinctive tourist destination.
The spirit of "Thainess" is a mix of beliefs and customs. Everything is linked together.
Thai boxing, for example, incorporates the Thai way of life in the wai kru dance as a way of paying respect to the trainer; the Thai fun in the crowd's enjoyment; the Thai wisdom in the techniques and training passed down through the centuries; and the Thai wellness in the numerous techniques used to treat wounds and bruises.
The cuisine, the rates, the fantastic hotels, affordable hostels, gorgeous islands, and the ease of moving about.
All of these factors might be to blame for Thailand's popularity, which attracted over 38 million visitors last year.
This year's number is expected to reach 41 million.
Trekking, river rafting, horseback riding, mountain biking, nature photography, bird watching, night safaris in national parks, and seeing wild creatures such as elephants and gibbons during the day are among eco-activities available in Thailand.
The most popular ecotourism activities in maritime national parks are kayaking and snorkeling.
Bangkok. Thailand's capital is a fast-paced, bustling metropolis with a population of over eight million people.
Bangkok is a great gateway to the country's best temples and palaces, with its cosmopolitan feel and vibrant street life.
Thailand is a magical place to explore, and the government assists visitors in doing so.
What are your thoughts about Thailand's Tourism Organization? Are you planning a trip to their headquarters in another country? Would you like to visit Thailand?
Leave your thoughts and experiences from your trip to Thailand in the comments section.