Agadir beach at a busy time. Photo by Csorfoly D.
The six-mile gentle curve of Agadir bay is lined with masses of good value hotels, restaurants, cafés, bars and clubs.
The city itself is on a different planet from real Morocco, which is a good thing for some and not so good for others. Demolished by an earthquake long ago, Agadir had a modern rebuild, out with the grubby little streets, in with wide, palm-fringed boulevards and whitewashed houses.
Other more-or-less developed beaches near Agadir are: Tamaounza (12 km); Aitswal beach, Imouran (17 kms); Taghazout (19kms); Bouyirdn (20kms); Timzguida (22kms).
There’s plenty of less trodden sand around if you’re on a budget or want to escape the mooing herds and don’t mind a lack of facilities. Fishing villages are always a good bet for a cheap and cheerful Moroccan reality check.